When it comes to bulk shopping and food storage, Costco has long been a go-to destination for savvy shoppers. Among its impressive lineup of appliances, the Hamilton Beach Upright Freezer has emerged as a standout product, generating buzz among members and selling out quickly whenever it’s available. Now, this highly sought-after freezer is back in stock at Costco, offering an ideal solution for households needing extra freezer space. Whether you’re a large family, an avid entertainer, or someone who loves stocking up on frozen goods, this appliance promises to transform your storage game. In this in-depth guide, we’ll explore everything you need to know about the Hamilton Beach Upright Freezer, from its features and benefits to purchasing options and customer feedback, ensuring you’re well-informed before making this valuable investment.
The Freezer Struggle: A Common Household Challenge
For many, the kitchen freezer is a battleground of organization—or lack thereof. Picture this: you open the freezer door, only to be greeted by a chaotic pile of frozen goods teetering on the edge of collapse. Bags of vegetables, boxes of pizza, and tubs of ice cream are stacked haphazardly, making it nearly impossible to find what you need without triggering an avalanche. Over time, forgotten items get buried in the back, only to resurface months later covered in freezer burn, destined for the trash. This scenario is all too familiar, especially during busy seasons like the holidays when freezer space is at a premium. The Hamilton Beach Upright Freezer, now restocked at Costco, aims to solve this problem with its innovative design and spacious capacity, promising to bring order to the frozen chaos.
Introducing the Hamilton Beach Upright Freezer
Unlike traditional chest freezers that require you to dig through layers of food, the Hamilton Beach HBFRF1100 Upright Freezer stands tall like a refrigerator, offering a more intuitive and accessible approach to storage. With a generous 11 cubic feet of capacity, this freezer provides ample room for everything from meats and seafood to produce and desserts. Manufactured by Hamilton Beach, a trusted name in kitchen appliances, this model combines practicality with efficiency, making it a game-changer for anyone looking to expand their freezer storage without sacrificing organization or energy savings.
Key Features That Set It Apart
What makes this upright freezer so popular? Let’s break down its standout features:
- 11 Cubic Feet of Storage: With a total capacity of 10.7 cubic feet, this freezer offers plenty of space to store bulk purchases or meal prep ingredients. Whether you’re stocking up on Costco’s famous deals or preserving a bumper crop from your garden, this freezer has you covered.
- Seven Removable Acrylic Drawers: The defining feature of this model is its unique drawer system. Instead of traditional shelves, it includes seven translucent acrylic drawers that allow you to categorize your frozen goods—think one drawer for meats, another for vegetables, and a third for frozen treats. These drawers are removable, making cleaning a breeze and ensuring you can see exactly what’s inside without rummaging.
- Energy Efficiency: Designed with cost-conscious consumers in mind, the freezer features a manual defrost function. This allows you to control the defrosting process, preventing unnecessary energy waste and keeping your electricity bills in check.
- Garage-Ready Design: Built to withstand varying temperatures, this freezer is suitable for placement in a garage or basement, expanding your storage options beyond the kitchen.
- Simple Setup: Assembly is straightforward, requiring only the attachment of the door handle and adjustment of the self-leveling legs. It plugs into any standard 115-volt wall outlet, so you won’t need specialized wiring.
- Compact Footprint: Measuring 24.4 inches wide, 23.3 inches deep, and 66.5 inches high, this freezer is slimmer than many full-size upright models (which can be up to 33 inches wide), making it an excellent choice for homes with limited space.
These features combine to create a freezer that’s not only functional but also user-friendly, addressing common pain points like organization, accessibility, and energy use.
Why It’s Gone Viral
The Hamilton Beach Upright Freezer isn’t just another appliance—it’s a social media sensation. From TikTok to Instagram, customers have raved about its ability to transform their food storage habits. Posts on platforms like @costcobuys showcase its sleek white exterior and impressive interior, highlighting the seven drawers that make it stand out from the crowd. Shoppers have dubbed it a “must-have” for hoarders, bulk buyers, and anyone tired of losing food to the depths of a disorganized freezer. Its viral status isn’t surprising—when it first hit Costco shelves, it sold out rapidly, leaving many eager buyers empty-handed and sparking a frenzy of demand.
Purchasing Options at Costco
Costco offers multiple ways to snag this coveted freezer, each with its own perks depending on how you prefer to shop.
In-Warehouse Purchase
If you’re near a Costco warehouse, you might find the Hamilton Beach Upright Freezer available for a cash-and-carry price of $299.99. This is a steal compared to its typical retail value, which can climb as high as $781.32 on other platforms like Amazon. However, availability varies by location, and given its popularity, stock tends to disappear fast. Calling ahead to check availability is a smart move if you’re hoping to score this deal in person.
Online at Costco.com
For those who prefer the convenience of online shopping, the freezer is available on Costco.com for $399.99. While this price is higher than the warehouse option, it comes with significant benefits: free shipping, delivery, and installation. Costco’s online purchase also includes a haul-away service for your old appliance, a two-year warranty, free technical support, and a 90-day return policy. Plus, if you’re not yet a Costco member, signing up for a Gold Star membership comes with a $45 gift card, effectively lowering the freezer’s cost.
Costco Direct Savings
To sweeten the deal, Costco offers additional savings when you bundle multiple Costco Direct items in a single order shipped to the same address:
- Buy 2 items, save $100
- Buy 3 items, save $200
- Buy 4 items, save $300
- Buy 5 or more items, save $400
These discounts, available online only and limited to two redemptions per member, can be combined with other promotions, making it an attractive option for those upgrading multiple appliances at once.
Delivery and Installation Details
When ordering online, Costco partners with third-party carriers to deliver and install your freezer. Delivery is available within 50 miles of a Costco warehouse, including Alaska, Hawaii, and Puerto Rico (with additional shipping fees applied at checkout). You’ll select a delivery date during checkout, and the carrier will contact you with a two-hour window the night before. An adult over 18 must be present to receive the delivery, and the installation team will connect the freezer to existing utilities (provided they meet local codes) and install anti-tip brackets for safety. Note that delivery agents won’t modify your home or handle complex plumbing or electrical work, so ensure your space is ready with proper outlets and access.
What Customers Are Saying
The Hamilton Beach Upright Freezer has earned a solid 4.5-star average from Costco customers, with the drawer system being a major highlight. One five-star reviewer praised its visibility, noting, “No more buried food or meats that I can’t see that I end up throwing out. The translucent drawers allow me to see in, and I no longer buy food I think I’m out of.” Another shopper echoed this sentiment, saying, “The drawers make it very easy to stock and find things. Nothing is falling out or getting knocked around when you go looking for something.”
Editorial shopping director Jada Wong, who owns the freezer, also sings its praises. She appreciates how the drawers enable her to sort produce, meat, and other items, giving her a clear view of her inventory before grocery trips. Social media comments reflect similar enthusiasm, with one user joking, “I am the envy of all my hoarder friends,” and another marveling at its capacity for storing breastmilk.
That said, it’s not without minor drawbacks. Some customers point out that the drawers reduce usable space compared to shelf-based models, and larger items might not fit as easily. If your storage needs involve oversized packages, it’s worth considering whether the drawer design aligns with your preferences.
Alternative Options
If Costco’s stock runs dry before you can grab one—or if you prefer shelves over drawers—Walmart offers a similar Hamilton Beach upright freezer. This 10.1-cubic-foot model retails for $294 (down from $428), making it a budget-friendly alternative. While slightly smaller, its shelf-based design might better suit those who prioritize flexibility for larger items. It’s a solid backup plan if Costco’s version slips through your fingers.
Why You Need This Freezer
The Hamilton Beach Upright Freezer isn’t just about extra space—it’s about reclaiming control over your frozen goods. Whether you’re feeding a big family, hosting frequent gatherings, or simply love the savings of bulk shopping, this appliance delivers. Its upright design eliminates the need to dig through a chest freezer, while the drawers keep everything organized and accessible. Energy efficiency keeps operating costs low, and its compact size fits into tight spaces like garages or small kitchens. For anyone tired of freezer burn and lost food, this is the solution you’ve been waiting for.
Final Thoughts
Costco’s restocking of the Hamilton Beach Upright Freezer is a golden opportunity for anyone seeking a reliable, stylish, and practical storage upgrade. Priced competitively and backed by Costco’s stellar customer service, it’s no wonder this freezer has captured the attention of shoppers nationwide. But with its history of selling out fast, hesitation could mean missing out. Whether you snag it in-store for $299.99 or opt for the online convenience of $399.99 with delivery perks, this freezer promises to banish the frozen wasteland of your kitchen for good. Don’t wait—check your local warehouse or Costco.com today and secure your Hamilton Beach Upright Freezer before it’s gone again.
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